SHOWREEL · 2026 000 / INDEX

I build worlds where music, brands and stories meet.

Laura Jiménez Rico Artist × Creative Director Madrid / Bogotá
FOX · CBS · ABCBroadcast via Full Mental Jacket
20 yrsCreative direction
20+Countries with brands built
5M+Views, zero ads
ES · EN · JPWorking languages
Since 2015PAWA brand studio
01 / WORLDS · 世界

Not a list of services. A set of worlds I build and own, each with its own sound, look and people.

001Now

OurWorld × The JC Collective

Role: Creative Director · Partner · 2026

A platform to make media social again, and its first original series: The Office warmth with Severance stakes.

Watch the pilot →
002Coming

Pancake Rocket

Role: Artist · Co-creator · J-pop × Latin

A music world of its own, co-created with Luis D'Elias.

Website → Spotify → YouTube →
003Partner

Full Mental Jacket

Role: Partner · Broadcast production

Network TV work for FOX, CBS and ABC. Through FMJ, I can bring that production muscle into new projects.

Visit FMJ →
004Since 2015

PAWA

Role: Co-founder · Creative Director

Brand strategy and visual identity for brands in more than 20 countries.

Visit PAWA →
005Ongoing

Ideas

Talks · Writing

On positioning yourself as the bridge between worlds. Recent stages: Startup Olé, Ladies that UX Madrid.

Read on Medium →
02 / LIVE · 進行中

NOW001

The JC Collective

Creative direction for OurWorld's first original series. Five founders, one co-working space, an AI that may or may not be sentient.

Watch the pilot →
COMING006

The Old Songs

Ten years after the cover that hit 5M views, a special release: the official version, plus two originals, "Winter is Here" and "Flowers".

Coming soon
COMING002

Pancake Rocket · Debut album

J-pop meets Latin. The full album after the single "Alien Party".

Coming soon
LAB???

Something new

For those learning Japanese. Soon.

Classified
03 / IMAGINE · 想像

What could we build together?

Twenty years between broadcast TV, brand strategy and the recording studio. The interesting part happens where those worlds touch.

A

Brand × Artist

A collab with an artist who brings her own universe, sound and audience, and directs it herself.

B

Worlds & IP

Characters, stories and universes built to live across music, screens and products.

C

Direction for artists & labels

Creative direction, visual identity and production for releases that need a world, not a cover.

D

Transmedia & interactive

Series, platforms and experiences where the audience gets to play a part.

04 / LAU × YOU · 一緒に

LAU ×

Open to a few select collaborations in 2027.

Brands, labels, studios and backers with an idea that needs a world around it.

contact@laujimenez.com